Every company and online business needs to have a digital marketing plan to make itself known, grow little by little and thus be able to increase its sales. In a market with so much competition between brands that belong to the same sector, it is more than an obligation to look for that element of differentiation that makes you stand out.
One of those elements that you should not neglect is web positioning, for which you need to have a keyword search tool that is reliable, that is why today we will tell you which are those payment tools that we are sure will help you to find more people in any of the search engines you use.
1. Sistrix
This tool will provide you with all the most important SEO data for any domain and the best thing of all is that you will not need to install any software or create any complicated project. Since 2008, Sistrix has collected all the relevant data automatically.
The results and analysis can be consulted simply by using the browser, so it does not matter if you use it from your PC, your Mac, a tablet or a smartphone.
Besides being one of the best references to know the visibility of a website, it serves to discover the keywords by which it is positioned:
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- A complete website.
- A directory of the website.
- A URL of the website.
It has a huge database of keywords including all those that are ranked among the top 100 results of Google.
It will allow you to discover keywords ideas that you can work on and allows you to download the file of the keywords in various types of formats.
You can easily discover the changes, both improvement and fall that your keywords have experienced, see which ones have begun to position themselves for the first time, group by top 10, top 20 or top 100, etc.
I think that, if you are SEO or you are training to be SEO, you should know SISTRIX.
2. SEMrush
It offers really brilliant solutions that can help you a lot.
For example, in SEO, it allows you to perform a technical SEO audit, compile a list of semantic keywords, analyze the position you are in, give you ideas to attract and reach more traffic, audit the backlinks, and as an analysis.
But there is more since it allows you to improve the results of your advertising campaigns through a strategic analysis of your ads, control, and grouping of keywords and an analysis of competitive advertising, among other functions.
It also helps you to optimize your marketing strategy in the social networks in which you have a presence, providing you with a report that shows how your social audience or buyer changes over time to connect with it.
Finally, it helps you generate content by ensuring good results, as well as discover the topics of greatest interest at each moment and the most powerful means to publicize your content.
3. Moz
For a monthly fee, Moz gives you the follow-up of 5 SEO campaigns and 250 keywords. It facilitates a large number of small tools for different SEO jobs: analyze your website, that of competitors, compare profiles, search for possible websites to leave messages there.
In addition, it allows you to access manuals, forums, etc. The first month is free so, if you’re working seriously, web positioning is worth trying and see if it meets your needs. One drawback is that the application is only in English and although it is intuitive if it is necessary to know the basic terms about web positioning to be able to get the most out of it.
4. Ahrefs SEO Tool
Ahrefs SEO Tool is a most complete SEO tool that stands out because, with a simple look at its graphics, you can detect negative SEO attacks and work very well on the subject of links and Backlinks.
In addition, it allows you to analyze which are the most popular contents of a web page or blog, the most shared in other social networks etc. Their prices vary depending on the package chosen and to be able to know what this application offers, you have a free 14-day trial version.
5. Xovi
Xovi is a great all-in-one SEO tool that has the great advantage that you can create several projects at the same time using:
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- Keyword tool
- Search engine monitoring tools
- Analysis and comparison of competition SEO
- Links tool
- Social tool-Signs
- Affiliate tool
- SEA tool
Automatic and white label reports
It has a section to make really comfortable reports if you have several clients or an agency and also a very complete SEO On Page analysis.
To finish, we remind you that SEO tools are very interesting and powerful resources that you have to use in your digital marketing strategy and, with all these tools that we offered, we are sure that you will improve your web positioning, but do not forget that this process It is long and you must have patience since you can not achieve a good SEO positioning overnight.
CG Media – Brooklyn SEO
