Ecommerce

Digital Marketing Brooklyn - CG Media
Posted by Carlos

Google Ads announces changes: Google Images joins the range of options

Digital Marketing, Ecommerce 0

Google Images have been added to one of the spaces where Google Ads can be shown.

The change to advertisers was recently announced because prior to this, they had to subscribe to the network of search partners so that the purchase ads would be shown in this type of format as well. The search section is no longer a matter of the partner network, but of the Google search network itself.

The change will be made automatically and users do not really need to change anything in their settings, but will automatically start making changes to the ads that will appear in the images section.

And not only that, but it is also a mandatory transition because advertisers can not simply “choose” not to be within this new system.

In an email that Google sent to all its advertisers, was pleased with the new changes and said that it is possible that although there is a downturn in the search network, there will be a rebound in traffic numbers, which would trigger in greater visibility organic and a cost per click that could even lower the cost.

Despite this, Google assured users that the quality of the traffic will not be compromised, and on the contrary, it will increase the chances of being seen and in turn generate conversions that trigger shopping.

Google Images is now part of the search network for shopping ads.\

Undoubtedly, Google takes this phrase of “renew or die” very much to heart. And this company does not only seek to renew itself but to continue to dominate the market as they have for years. While it is true that every time the competition is more diverse and multifaceted, it is also an absolute truth that Google continues to lead the internet service markets.

CG Media – Brooklyn SEO

Brooklyn SEO Expert - CG Media
Posted by Carlos

The importance of a 404 error page for SEO

Ecommerce, SEO 0

One of the most common errors that we find in the websites of our clients is not having a 404 Error page, this error is very frequent when you are surfing the Internet, and we tell you how it can affect the SEO of your website.

This error can happen due to several factors, either because the page of a website has been deleted or changed, the URL has been written wrong in the browser, or the server is having problems to find the requested resource.

In case that any of these factors are present in your web page, you must correct it so that it does not affect the SEO and you see your site fall into the Google search results because this can take it as a broken link a failure in your website.

The easiest way to do this is by modifying the .htaccess file of our server, adding the following line of code:

ErrorDocument 404 /404.html

Once added to your file, you must create the indicated page to be shown when this error happens, that is, we are indicating that, show the document 4040.html instead of the error page.

If you do not have the technical knowledge to do it, do not hesitate to contact us to support you with the SEO of your web page.

Brooklyn SEO Expert – CG Media

Brooklyn SEO Expert for Wordpress - CG Media
Posted by Carlos

5 plugins that will help you improve the SEO of your WordPress

Ecommerce, SEO 0

As a Brooklyn SEO Agency, it is very common to find websites of our clients that are based on the WordPress platform, this has given us the opportunity to try many of the plugins that are on the market and for free.

WordPress allows you to install a wide variety of plugins that will help you optimize and improve your website and the best thing is that you can do it yourself. It has more than 30,000 plugins so that you can use your site and get the most out of it. And since there are so many, here are 6 basic ones that will help you improve the SEO of your website:

  1.  All in one SEO: it is one of the best known, it will help you to know if you have repeated the keywords enough and important aspects to optimize a post or a page in WordPress.
  2. YOAST: is the best you can get “all in one”, this plugin allows you to edit meta-tags of each of the posts on your page. It offers you detailed information about the entries. When you write a text in WordPress it offers you an indication to improve SEO. Which keywords have greater density, indications about the use of the images or the use of subtitles?
  3. Lazy Load: the images on your website are usually a headache, the size, the name we assign, what they weigh, are aspects that can affect SEO. With this plugin at least you can solve aspects such as the loading of your image, to be installed what it does is that the images are loaded on the site once the user moves towards them making the experience of navigation lighter because when we train the web will not be charged completely.
  4. W3 total cache: deals with improving the user’s browsing experience because it significantly reduces download times. This main benefit of this plugin, although it also increases the performance of the server and integrates the content distribution network (CND).
  5. Google XML sitemaps: the XML sitemaps is nothing more than a file that informs search engines about the structure of your website. With this plugin, the task is facilitated because when installed, it does notify about all the changes made to your website.

CG Media – Brooklyn SEO Expert

Brooklyn SEO Expert - CG Media
Posted by Carlos

The benefits of Google shopping for your e-commerce

Ecommerce, SEO, Social Media Marketing 0

Now you have a new way to promote your products if you have a virtual store, the giant Google has made available to all Google Shopping. The tool of Google is not more than a virtual showcase of products of stores that are registered in her. Its functions are very similar to those of Zoom. The big difference is that your store integrates with Google, that means that you will appear in the sponsored search results. In addition, Google shopping has its own page where people can search products by categories.
Now you can be there.

But how does it work? It’s easy, you’ll appear in the search results but this time in the form of a product file where people can buy directly, the file is accompanied by information about the product, which includes the price and the name of the company that sells it. In all cases, the seller will have to link his Google Merchant account with his Adwords account in order to track the sale of his products through shopping.

Brooklyn SEO Expert - CG Media

At this point you are wondering what are the benefits, here we leave the 5 most important why you should be there:

  • You will get more traffic to your online store: the results of Google Shopping are usually the first ones displayed, that will give you much more exposure and it is natural that you get more qualified traffic to your virtual store. Your CTR (or click rate) will be much higher which can increase your sales conversion. And best of all, users will have faster access to the products you market, including product information in the first search.
  • More conversions: following the same line is natural that you get many more conversions. The product reaches the user directly, which increases his desire to acquire it. The work after you is yours, that your online store is user-friendly, reliable and that you have different payment methods.
  • Quality leads: think that the people that look for a product in Google are because they already have clear what they want. If these users analyze the products that Shopping shows them, it is because they are already more advanced in the sales funnel. They will go to your website and if your store offers products related to their interests, they will most likely want to receive the notifications and offers that you have for them.
  • Greater presence: The CTR increases considerably, that translates to what will. It is a chain of favors, a perennial branding campaign for your products that will help your store convert much more.
  • Metrics: with Google Shopping you will be able to measure the performance of all your products, which manage to hook more with the users and which ones will not, you will know how to move the inventory, about which products to place specific promotions and how to order them in your online store in order to get conversions .

CG Media – Brooklyn SEO Agency

Brooklyn SEO Expert - CD Media
Posted by Carlos

Structured Data Rich Cards

Ecommerce, Local SEO, SEO 1

They promise to improve the positioning of your website, Rich Cards or Google Rich Cards are now available worldwide and here we tell you what you can do so that you can include them as an action within your performance marketing strategy and SEO.

They emerge as an evolution to rich snippets or Rich Snippets that refer to what is extracted from something, specifically the search results pages. The main idea is to improve engagement, user experience when browsing and increase the conversion rate.

They are shown mostly in the highlighted results when you do a search, you will notice because the result is accompanied by much more information than usual, an image, a video or additional information about what you are looking for. Here is an example of how it is usually seen:

As the increase in searches through mobile phones over the last two years has been growing, this type of format favors those searches to improve traffic to the site and the interaction of users, these being two of the main advantages. The goal is to make navigation much more intuitive and functional. For example, make a reservation for a restaurant directly in a search result.

What kind of Rich Cards can you use?

Brooklyn SEO Expert - CD Media
Let’s review some of those that currently exist:
Events: you can use them for conferences, concerts, festivals and any type of event that already has a specific time and place.
Reviews: You can mark reviews of your book, restaurant or store so that when you do a search, the front-page review information appears. What will help you increase the CTR and the conversion in your business?
Recipes: you can see the recipe score, the preparation time and photos. They were one of the first to appear and the pioneers that can now be used in other areas.
Products: includes information such as name, brand, price, rating, among others. They will make your product much more attractive.
See more information here:
https://developers.google.com/search/docs/guides/search-gallery

In conclusion, Google’s rich cards will help you contribute to your digital marketing goals, whatever you may have thought about:

Visibility: because you can deliver more information about your product without the need for users to go to the website.
Performance: as you deliver information before it will be much easier for users to be motivated to go to the website to finish consuming the information.
Conversion: users can buy your product saving the step of going to your website, make reservations, buy tickets or buy a product itself.
Engagement: show besides text, photos, prices, product rating and associated comments, will make users commit much more to what you offer.
Do not hesitate to contact us if you have any questions or comments on this subject.

CG Media – Brooklyn SEO Experts