SEO

Anchor Text - CG Media Brooklyn SEO Company
Posted by Carlos

Anchor text, the key to improve your link building – SEO

SEO 0

The anchor text, is the one that works as a hyperlink or link from a content to your website, being classified as external (from a foreign website) or internal (within our website).

This time we will focus on external links, as it is an important part of our link building or off-page SEO strategy, known as 0ff-page SEO, since it helps us to position our keywords and gain greater authority.

As we have pointed out, there are internal and external links, and this time, we will focus on the latter, we will show you some of the different types of anchor text and their importance, depending on the positioning strategy you choose.

Types of anchor text

The various types of anchor text will allow us to have more or less freedom to use our keywords, which will require more or less creativity when writing our texts, then we will write about the most used ones.

Anchor Text - Brooklyn SEO - CG Media

The exact keyword

It is also known as the money keyword or the keyword to make money, since we use the word to position as such, to ensure better performance when positioning ourselves. The problem with this strategy, the words should be read naturally and in moderation, otherwise, we could be penalized by Google.

Synonyms or related words

This type of anchor text is ideal if what we want is naturalness and texts that are read relevant, especially why Google gives importance to semantics in the terms used in our content. Being able to write more naturally allows us to make content more entertaining and get regular readers.

The brand link

This refers to the name of your company, your internet portal or, your name; This gives you the greatest liberties since we do not revolve around a series of words, but about your brand, so at first, if we abuse the repetition of this, there are less risks of penalization by Google.

With the passage of time, this anchor text will give us more authority, because if you make your content to be liked by the public, it is likely that they will look for you directly by name in the search engines.

It is important to mention that the text you choose is not exclusive, since you can combine, for example, your brand with some keywords.

For example: Wikipedia helps you learn!

Long Tail Anchor Text

It is also known as the phrase anchor, since it seeks to position long terms, this ensures less competition, but at the same time, fewer searches, this is ideal if you bet on quality instead of quantity.

It is widely used when looking to make sales through content, an example of a long tail is “the cheapest hotels in Mexico”, if we are talking about a travel agency for example, you will probably have a low number of clicks, but the that come to your website, they will surely have a high willingness to buy.

The generic

This hyperlink is generally a call to action, and they are not focused on positioning, but rather to guide the user in our content or to give them the necessary push to carry out some action.

Examples of this anchor would be the phrases “click here”, “more information” or “see more». Generally this would not be an anchor text to choose as the basis of our strategy, but as a complement.

The URL, also called “the naked link”

This is about mentioning our web address but without using its full technical extension, that is, it is not necessary to use the “www” or the “https: //”. Instead, we can shorten it using for example webdesignnyc.net , without the need for the aforementioned extensions.

Just as there are other types of anchor text, however, these are the most used and practical, so you know, define your strategy and choose the anchor text that best suits your content on other sites.

CG Media – Brooklyn SEO Company

NYC SEO - CG Media - Rich Cards
Posted by Carlos

How to use rich cards for you blog of recipies and food

Digital Marketing, SEO 0

In May 2016, Google announced its new search results format with structured data. As with the successful update of Rich Snippets, this structured data has allowed Google to present more attractive visual search results, designed to match the content that users are looking for.

Rich cards are very similar to rich snippets, but use a card carousel feature with a higher resolution image to improve the search experience. In addition, it shows at a glance all the relevant information, with the option to delve more directly into the source page.

According to Schema.org, this new Google format also requires very specific structured brands. Rich Google cards have had an immediate positive effect on the experience of users accessing the site from mobile devices.

When it comes to structure, rich cards are similar to the product ads that Google launched years ago. These are displayed at the top of the search engine results pages for mobile devices. But, unlike these, the rich cards are actually part of the organic search results screen.

The most complete results

This new revolution has come little by little to each of the industries, starting with maps and business, then with hotels and reservations, continuing with flights, movies and finally even with recipes.

These enriched letters mark the content of the recipes with structured data to provide enriched results and specific lists for each recipe, including user opinions, useful information and preparation and cooking times. From there, the page will be suitable for different functions, depending on how the structured data is added:

Brooklyn SEO Expert - CG Media

The focus of the new results format of the recipes is found in the presented image that accompanies the search result. As with snippets, rich cards offer some or all of the following additional information in the search results:

  • Duration of preparation
  • Cooking time
  • Ingredients
  • Number of calories
  • Nutritional information
  • Description
  • Classification

Rich Cards and Rich Snippets also include an external link to the website where the content is displayed. But the short teaser, which is also the “description” is excluded from the rich cards in favor of a more compact format and a larger image display. However, it is still easy to find the results from the main page.

Brooklyn SEO - CG Media - Rich Snippets

Google only displays rich cards on search results pages that respond to inquiries made on mobile devices. Therefore, if you search on a desktop or laptop PC, only rich snippets will be displayed at this time. Currently, there is still no information available on whether Google plans to maintain this separation or explore a Rich Cards desktop format as well.

How to take advantage of Rich Cards for cooking recipes?

The rich cards have very important elements that you can take advantage of: the need to have perfectly structured data to be able to show them to the users according to their searches. This means that web operators who wish to appear in any of the rich card formats have to organize their data in the correct way so that the Google crawler can read and interpret them before classifying the data accordingly. If, as the owner of a website, you decide not to use this structured data format, your results will only be displayed in the standard format. If you have previously implemented an appropriate set of structured data on your site to take advantage of this new wave of data, it will be easy for you to make additional adjustments to meet the Google Rich Cards criteria.

CG Media – NYC SEO

Structured Data Rich Cards
Brooklyn SEO Expert - CG Media NYC
Posted by Carlos

PWA : Progressive Web Applications are good for SEO

SEO 0

A progressive web application (PWA, for its acronym) is an application that uses modern web capabilities to provide users with an experience similar to that of a “native” mobile application. These applications meet certain requirements, which are implemented on servers, are accessible through URLs and indexed by search engines.

This can work perfectly together with other applications to provide multiple deployment destinations for all your users. You can even implement your application as PWA, even as a native application, and take advantage of both channels.

For web designers, this opens a world of incredible possibilities, but also a series of completely new challenges.

What you need?

To be considered a progressive web application, your application must be:

Progressive: That works for all users, regardless of the browser they are using, since they are designed with progressive improvements, like mobile applications.
Responsive: That suits any platform, whether desktop, mobile, tablet or other devices.
Independent connectivity: With service improvements to work offline or in low-quality networks.
Simulate an App: Different models can be used to provide interactions and navigation that resemble those of a mobile app.
Innovative: That is constantly being updated by servers.
Secure: browse through HTTPS to avoid espionage and ensure that the content has not been tampered with.
Visible: They are identifiable as “applications” thanks to the W3C manifestos and the scope of the registry that allows search engines to find them (SEO).
Promotes engagement: Makes users interact and stay interested through push notifications.
Installable: allows users to “keep” applications on the home screen without the hassle of an app store.
Linkable: easily shared through the URL and does not require complex installation.

Web applications for all

In simple terms, Google, Microsoft, Mozilla, and other companies are working on a new and modern web application standard. Even the powerful Apple is walking towards the same place and implementing support for this new wave. While these are web applications, they behave more like native applications.

Like existing web applications, they are hosted directly on the associated website. For web design, this is an advantage. Developers can update them directly on their web server without sending those updates to several different application stores, and the same application will run on all browsers and platforms.

As a user, when you install a progressive web application, you will get a start screen, a taskbar or a desktop shortcut that starts the application – depending on your platform. The application will load quickly and could include offline support, automatic notifications, background synchronization support, and other modern improvements. Web design around the world celebrates these applications!

PWA also uses existing web technologies to access location services, webcam and other similar features that are normally associated with native applications. Of course, applications ask for authorization for this before they can access.

What’s Next?

It is not just about making web applications a little more pleasant or colorful. It is about establishing a new standard for installable applications that are compatible with all platforms. That could mean some amazing events in the near future for web design.

By implementing these types of applications, Google could enable services such as Gmail and Google Calendar to function as PWA. This means that they will run as native style applications in Windows 10 and will be included in the Windows Store. This would greatly help solve the problem of the Windows Store application, because so far, Google does not want to be compatible with the Windows universal platform (UWP). Other developers who did not want to create separate UWP applications could be compatible with Windows 10 with native-style PWA.

Developers would have an easier way to make their web applications work in a more powerful and integrated way on a wide variety of devices without having to be moving from one application store to another. Web applications that work on any platform could compete better with applications that work on a single platform. A company that has limited resources to create a single application could create a PWA and make everything condense there, instead of creating separate applications for iOS, Android, Windows, and the web.

Are you ready for the web design of the future?

CG Media – Brooklyn SEO Expert

Local SEO NYC - CG Media
Posted by Carlos

Google Rich Cards for Hotels – Local SEO NYC

Digital Marketing, Local SEO, SEO 0

If you want to get more reservations and visitors on your hotel’s website, you need people to visit your site first. No matter where these people come from, however, the best sources of traffic are the search engines. People who find websites through a search engine are much more likely to use their credit card and make a reservation online. This means direct sales to the hotel.

If you have a hotel and your website is not converting visits into sales as much as it should, you have to know the following: even the most beautifully designed hotel websites have no chance of generating sales if they are not being seen by users. It is now when you must enter local SEO for the hotel.

What is SEO for hotels?

Imagine traveling for last minute work. Time is of the essence and you did not have time to book a hotel room before you left. Like most hotel reservations made from a mobile device, you need an urgent room for that same night.

You are already in your destination city and start looking for hotels near you. Instead of a large block of local search results, Google offers some of the lodging options in the form of information cards. Each card indicates not only where the hotel is, its review ratings and nightly rate, but also the size of the bed and the square footage of the room. The card allows you to book with two or three quick taps directly from the search result.

Now, what would you think if you knew that this complete, dynamic and sales-generating result did not cost the hotel more than a little time to add some code to its web pages?

Companies focused on the hospitality and tourism industry have obtained new ways to share information with search engines in the latest version of Schema, allowing hoteliers to specify everything from what type of rooms are offered to whether or not pets are allowed.

These improvements in the marking standards that Google uses to improve the search results of a site, set the stage for travelers to evaluate more in detail what the companies have to offer, and book directly.

Schema Markup for Hotels

Schema Markup is definitely one of the latest developments in SEO that are breaking patterns. It is a standard way to organize and disseminate information on a web page, as a data source incorporated directly into a web page, either through a special markup on the key content of the page or metadata.

Schema Markup is a code (semantic vocabulary) that you place on your website to help search engines get more informative results for users. If you have used Google Rich Cards, you will know exactly what we are talking about.

Search engines can more easily identify those key points, and use that knowledge to better rank the page in their natural search results and place some of those key points in their search results. Currently, there are more than 25 ways to appear on Google, many of which are driven by this marking.

When managing and organizing the information related to a hotel in the web content with Schema, there are three main axes:

A business accommodation, hotel, hostel, tourist center or camping site established. Basically the place and the local businesses that house the current units of the establishment, which can even include several buildings.
An accommodation, that is, the establishment’s actual establishment units – hotel rooms, suites, apartments, meeting rooms, camping pitches, etc. These are the current objects that are offered for rent.
An offer to rent a hotel room (or other forms of accommodation) for a particular type of use (for example, occupancy), generally more restricted by early booking requirements and other terms and conditions.
In Schema, an offer for a hotel room uses the same patterns as an offer for any other type of product or service. However, a hotel room is not a subclass of Product or Service.

When an instance of an Accommodation is defined, which is offered by a hosting business, it is described as a specific category, which is appropriate for the product being offered. This is how the hotel makes offers for a room, which in this case is also a product.

How does it work?

Summarized, Schema tells search engines what your data means, not just what it says.

The content of your website is indexed and returned in the search results, that always happens. But with Schema Markup, some of that content is indexed and returned in a different way.

How? Schema markup tells the search what that content means. For example, let’s say the word “Hotel California” appears in an article. The search engine sees this and produces a SERP entry with “Hotel California”. However, if I put the correct outline marking around the name “Hotel California”, I just told that search engine that “Hotel California” is the name of a Place of Accommodation and that it is a physical business, and this is not confused for example with the name of the famous song.

Go ahead to the game

Even as simple as it is to implement, you will be surprised to learn that very few businesses use Schema Markup yet. Although Google Rich Cards have already gained popularity in some sectors, they are not yet the “natural” way to achieve local SEO results.

Schema Markup is one of those SEO innovations that are here to stay. Now is the time to learn and implement relevant microdata to improve the results of your search. Doing it immediately will put you ahead, giving you an advantage in the competition.

CG Media – Local SEO NYC

NYC SEO - CG Media
Posted by Carlos

Create friendly content for SEO: the 5 keys

SEO 0

There is no particular ‘recipe’ to create web pages that are automatically destined for success, especially with Google. However, there are some ingredients you can use to ensure that they are maintained; The key to success is the content.

Google does not work just the way it used to work and as a result, this affects many websites created in a certain way to position itself in Google.

Will the user be more satisfied with an exact match query on a low-quality website? Or a high-quality page closely related to the search query used, published by an entity in which Google trusts and qualifies in the first results?
Both web users and Google are deciding more and more to leave with quality content.

To create “friendly” SEO content, you should ask yourself:

  • Is this new “SEO-friendly” content going to generate links for your site? Do it.
  • Will the content be useful for visitors to your website? Do it with caution.
  • Is this new content automatically generated on many pages? Think twice. It may be that the value of your content is diluted.
  • Does the site already have a lot of content, but of low quality? First, take care of that. Get rid of obsolete and irrelevant content and improve that which has potential.
  • Do you have the keywords you want to position your site? Achieve this with the pages you already have, without excess keywords and get ready to create a high-quality site MORE high-quality content (since they are two different factors) to target specific keyword phrases.

It is worth investing in high-quality content even if the number of articles is smaller. In the end, you always have to choose quality over quantity; This is an excellent way to get new links. Adding keywords to your site makes it easier for Google algorithms and human visitors to identify your page, your content and your focus.

Optimization, in 2018, should not interfere with the main content of a page or adversely affect the user’s experience.
How to take advantage of the pages and create SEO positioning content?

1. Perform manual searches on Google

Use the keywords you want to position and analyze the results. Especially pay attention to the position of your different competitors, since it will be an excellent metric to know which are the keywords or phrases that work best, and to which you should bet.

For example, in case there is a competitor who has little web authority and deficient metrics in social networks, they can be equally well-positioned thanks to a few articles that are extensive and attractive.

2. The density of keywords versus frequency of keywords

A few years ago, people used a Black Hat technique known as “keyword stuffing”. This was basically when bloggers/webmasters used the keyword for which they wanted to position themselves as often as possible.

Why? Because they wanted the search engine to identify what they wanted more quickly … and desperately. However, this technique soon became a form of spam, not only for search engines but also for users. The articles were obviously of poor quality, and the word or keywords were repeated so much that it ended up making no sense.

Nowadays, of course, you must use keywords! However, try to do it naturally to make sure that your readers do not get confused with a repetition of unnecessary words.

As a suggestion, you can sense that “keyword stuffing” is no longer a useful technique, and it is harmful.

3. Choose attractive titles for your blog

The title is a fundamental part of any text. It is also one of the most important factors when it comes to positioning yourself in search engines.

In fact, it is a letter of presentation of your publication and basically of your site. It is a vital element that will allow the search engine to understand the context to which your publication belongs.

To achieve a blog post friendly with SEO, you should try to analyze the context of your publication; Next, find a keyword that suits that specific context.

4. Meta description

The meta description is the text that Google generally uses to display text results in search results. It is important to make sure it is well written and attractive.

Why? The better written it is, the higher the CTR (percentage of clicks).

If you manage to write a description that explains and contextualizes your article and uses the keyword, you are on the road to success!

The idea is simple:

Write a short text without ever forgetting to show by the readers should click on your article. Be concise and write in a simple way, but remember that it is a small door that users will want to open to learning more.

5. SEO friendly content: The goose that lays the golden eggs

You can never forget that, for any publication to be truly compatible with SEO, content is essential.

In fact, you can not think of creating a super friendly SEO publication if your content is superficial, contaminated by a terrible use of inappropriate language, written with technical and complex terms, etc.

Content is the key.

For your publication to have an opportunity, you must spend time making sure that what you write is not only useless but that users who seek to explore the type of information you are exposing enjoy it. Create attractive and dynamic content, informative and specific, detailed and unforgettable.

Conclusions

If you have an optimized platform, the high-quality content is the number 1 user experience area where you must focus on all the websites to get Google traffic.

If you have been affected by Google’s content quality algorithms, you should first focus on “improving the content” of the site instead of removing the content entirely.

Do not forget that the meta description is the gateway to potential subscribers and followers. Make it as attractive as you can.

CG Media – Brooklyn SEO Expert

Brooklyn SEO - CG Media
Posted by Carlos

6 essential Chrome extensions for SEO

Digital Marketing, SEO 0

If you work in SEO for your own website or for others, you will notice that there is more than one task that comes with this responsibility. In fact, on the more technical side, the verification of redirects, titles and trackers are frequent activities.

On the marketing side, finding keywords, checking whether or not emails were opened, are some of the other super common tasks you will have to perform.

But what if you could help accelerate these boring processes?

What if I could give you some tips and refer to the amazing and free Chrome extensions that will help you explore SEO to the fullest?

Sometimes it can be difficult to keep your SEO efforts up to date when you try to manage so much information. Constantly keep track of keywords, create quality content, promote that content, try to get backlinks and maintain the success of all these efforts is very complicated. Fortunately, there are many extensions you can use to help facilitate your efforts.

For those who are not familiar with the term, an extension is simply an additional feature that you can add to your browser. These features generally work as shortcuts or ways of doing things automatically (in this case, SEO). All browsers have their own SEO extensions, but Google Chrome offers some of the best and easiest to use.

Here you can find some:

Mozbar: Moz tools are incredibly easy to use, which makes it a secret weapon for anyone who does not know much about SEO. There are two main uses of Mozbar. First, when you search for a keyword or phrase in Google, Mozbar displays the domain and the page below each search result, which gives you a maximum in the quality of the pages of the competitors. Secondly, by clicking on one of the search results, Mozbar displays specific statistics about the web page, including social networks and some metadata. This tool serves as a great reference point that integrates seamlessly with campaigns and navigation.

SEO Quake: this tool will work in all search engines such as Yahoo and Bing in addition to Google. This tool will display your PageRank, the Alexa range, the nofollow links, the keyword density analysis and the age of the web file. This is one of the most detailed and most complicated extensions, but it allows you to sort all these results according to what you are specifically looking for.

Majestic SEO Toolbar: with this tool, you can look at your results in a free web page that includes the components that you expect to see in a page profile: domain classification, backlinks, etc. Majestic offers a complete summary of that data with graphic representation to easily interpret and apply the information to your SEO and campaign efforts.

SEO Site Tools: This extension is a source of SEO information with everything included. It includes 6 main sections:

  • External page data
  • Elements of the page
  • Social media
  • Page tools
  • Server and domain information
  • Suggestions

Some of the unique features and improvements include highlighting your domains in Google searches, trend data in Google’s webmaster tools, and social media statistics in Google Analytics.

Page Analytics by Google: The Google Analytics extension is an excellent tool to understand how your customers interact with your website. The tool provides useful information, such as where your users click and the number of active visitors your website has in real time.
It also shows your usual Google Analytics metrics like page views, unique page views, average page time and bounce rate.

LinkMiner: the creation of backlinks is one of the most effective ways to position your web page. However, it also requires a lot of time and without the help of adequate tools, it can be a tedious and timeless task. That’s why this extension is so wonderful.
LinkMiner shows you backlinks and social data information for any link on a page and exports those links from a page to a CSV file.

It is important to understand that it is not necessary to install all these extensions. Most companies use one or two and from there they get all the information they need. Most of these extensions are free or have a free version, so you can try them and see which ones are most useful and comfortable to use. You will find that these shortcuts are an excellent way to keep your SEO efforts organized. Good luck!

CG Media – Brooklyn SEO Expert

Brooklyn SEO Expert - CG Media
Posted by Carlos

5 SaS Tools for Keywords Research

Digital Marketing, SEO 0

Every company and online business needs to have a digital marketing plan to make itself known, grow little by little and thus be able to increase its sales. In a market with so much competition between brands that belong to the same sector, it is more than an obligation to look for that element of differentiation that makes you stand out.

One of those elements that you should not neglect is web positioning, for which you need to have a keyword search tool that is reliable, that is why today we will tell you which are those payment tools that we are sure will help you to find more people in any of the search engines you use.

1. Sistrix

This tool will provide you with all the most important SEO data for any domain and the best thing of all is that you will not need to install any software or create any complicated project. Since 2008, Sistrix has collected all the relevant data automatically.

The results and analysis can be consulted simply by using the browser, so it does not matter if you use it from your PC, your Mac, a tablet or a smartphone.

Besides being one of the best references to know the visibility of a website, it serves to discover the keywords by which it is positioned:

    • A complete website.
    • A directory of the website.
    • A URL of the website.

It has a huge database of keywords including all those that are ranked among the top 100 results of Google.

It will allow you to discover keywords ideas that you can work on and allows you to download the file of the keywords in various types of formats.

You can easily discover the changes, both improvement and fall that your keywords have experienced, see which ones have begun to position themselves for the first time, group by top 10, top 20 or top 100, etc.

I think that, if you are SEO or you are training to be SEO, you should know SISTRIX.

2. SEMrush

It offers really brilliant solutions that can help you a lot.

For example, in SEO, it allows you to perform a technical SEO audit, compile a list of semantic keywords, analyze the position you are in, give you ideas to attract and reach more traffic, audit the backlinks, and as an analysis.

But there is more since it allows you to improve the results of your advertising campaigns through a strategic analysis of your ads, control, and grouping of keywords and an analysis of competitive advertising, among other functions.

It also helps you to optimize your marketing strategy in the social networks in which you have a presence, providing you with a report that shows how your social audience or buyer changes over time to connect with it.

Finally, it helps you generate content by ensuring good results, as well as discover the topics of greatest interest at each moment and the most powerful means to publicize your content.

3. Moz

For a monthly fee, Moz gives you the follow-up of 5 SEO campaigns and 250 keywords. It facilitates a large number of small tools for different SEO jobs: analyze your website, that of competitors, compare profiles, search for possible websites to leave messages there.

In addition, it allows you to access manuals, forums, etc. The first month is free so, if you’re working seriously, web positioning is worth trying and see if it meets your needs. One drawback is that the application is only in English and although it is intuitive if it is necessary to know the basic terms about web positioning to be able to get the most out of it.

4. Ahrefs SEO Tool

Ahrefs SEO Tool is a most complete SEO tool that stands out because, with a simple look at its graphics, you can detect negative SEO attacks and work very well on the subject of links and Backlinks.

In addition, it allows you to analyze which are the most popular contents of a web page or blog, the most shared in other social networks etc. Their prices vary depending on the package chosen and to be able to know what this application offers, you have a free 14-day trial version.

5. Xovi

Xovi is a great all-in-one SEO tool that has the great advantage that you can create several projects at the same time using:

    • Keyword tool
    • Search engine monitoring tools
    • Analysis and comparison of competition SEO
    • Links tool
    • Social tool-Signs
    • Affiliate tool
    • SEA tool

Automatic and white label reports
It has a section to make really comfortable reports if you have several clients or an agency and also a very complete SEO On Page analysis.

To finish, we remind you that SEO tools are very interesting and powerful resources that you have to use in your digital marketing strategy and, with all these tools that we offered, we are sure that you will improve your web positioning, but do not forget that this process It is long and you must have patience since you can not achieve a good SEO positioning overnight.

CG Media – Brooklyn SEO

Brooklyn SEO Agency - CG Media
Posted by Carlos

7 Free Keyword Search Tools

Digital Marketing, SEO 1

In any SEO strategy, it is more than necessary to use tools to search for keywords. But the problem, especially for freelancers or companies with a low budget, occurs when you have to pay for the services of these tools.
But do not worry, there are tools that allow you to do a keyword search for free and with excellent results. In this post, we will introduce you 7 of them, let’s start …

1. GOOGLE KEYWORD PLANNER
This is the most important free tool to make a keyword research and I recommend it to be your first option. Keyword Planner tells you how many monthly searches a specific keyword has on Google, depending on the country and language you choose.
In this way, you will be able to know if the word you have chosen can give you visits or not. Of course, it would not make sense for you to work on a keyword that has zero monthly searches, because if it does not interest anyone, it will not generate visits to the website.
Keyword Planner has the added advantage of being a tool of Google, so it is the one that provides more reliable data on monthly searches that a keyword has in this search engine.

2. GOOGLE TRENDS
Google Trends is another keyword tool, created by Google with a very specific objective: to know the trend of a keyword, that is, how its searches have evolved over time.
But how does this tool help you? Easy, see if the trend of the keyword is positive and if you are interested in using it on your website or blog. Obviously, if the trend is positive it will be advisable to use it. Simple, no?

3. GOOGLE SEARCH CONSOLE
Google Search Console tells you the keywords by which users came to your web page or blog.
This information can come as a surprise in many ways, since you may have used some of these keywords, but at the same time, it may happen that keywords that you are not using appear. In these cases, I recommend that you do it because you will increase the visitors that access your page through that search.

4. UBERSUGGEST.ORG
This platform is practically the same as Google Suggest, the only difference is the way in which the information is displayed, which appears in vertical format and allows you to select the most interesting, and then obtain a table that takes you to the favorite tool of forecast and observation of traffic by keyword.
You can see that the results are different from those of other applications, so I recommend using several to compare results and know if it is a really good idea to use a keyword long tail or keyword before you start writing.

5. TINYSUGGEST
This tool uses the same method that Small SEO Tools provides to make us a selection of more relevant results based on our search.
In addition, you can download the list directly in an editable format and then take it to your favorite keyword search tool in just a couple of clicks.

6. FOUND
Found is a tool that allows you to find new keywords based on the combination of several words. Its main attraction and advantage at the same time are that it makes the combinations automatically and, therefore, it will save you the time of doing them manually.
Imagine that you have a rental business of houses or apartments in several cities or countries. With this tool, you can make combinations of keywords type: Rent of houses + the preposition + Cities.
This tool does not provide information about the monthly searches of a keyword or the trend, so we recommend that, when you have the list of combinations, you can use Keyword Planner and Google Trends to obtain this information.

And finally, we will go to the tool that both experts and children, mothers, fathers, uncles or grandparents use every day without knowing that it is a keyword search, yes, as you are reading it, ready to know what it is?

9. GOOGLE AUTO SUGGEST
This tool is not specific to what you might need to be more professional, but I could tell you that it is incredibly useful. You can expand your horizons by getting better keywords for your content.
If you do not know how to get these keywords, now it’s very easy: go to Google, start writing anything and a list of words will appear just below the search engine.
And that’s it! Google Autosuggest is a very interesting and intuitive resource to show you which are the most searched words or phrases in Google. It’s a very simple way to get information to start creating your content.

To finish, we believe that with the use of these 7 free keyword search tools, you can develop a search for keywords in a practical way and without any cost that will be very useful to start positioning your website in the seekers

 

Brooklyn SEO Expert – CG Media

CG Media - Brooklyn SEO Expert
Posted by Carlos

5 basic tools for SEO

SEO 0

If you are starting with a web design project, or in the world of web positioning, I’m pretty sure you have listened to the word SEO. We make it easy for you, it serves to position your website within search engines organically. And if you are looking for tools to do it, you got to the right place, here we leave you 5 basic tools for SEO:

Semrush:

It is one of the most used tools. The free version allows you to see many features but if you really want to go inside it is necessary to go up to the full panel. With Semrush you will be able to see the trend that follows the traffic of your website, the keywords with which the site is positioned and information from other competitors.

Moz:

It is one of the most important tools dedicated to positioning and Social Media. It also has a free version and a paid version. The great thing about paying is that it offers everything that many tools offer in one. Open site to analyze profiles of any site, Followerwonk to enter into twitter and Mozbar to see information about the pages visited on your website, just some of the tools within Moz. In conclusion, you will be able to do everything about SEO and Social Media with the paid version.

Ahrefs:

You have 14 days to know if you get hooked with this tool and then you have to pay. It has the best index of links on the internet. The most relevant feature is that you can analyze the competition and find websites on which to make a Guest posting. The tool is also very good at finding broken links on your site as well as those of the competition.

Woorank:

It allows you to analyze the site in an instant way, it gives you the best reports and you can follow-up the keywords in a personalized way. It also has an extension for Google Chrome to analyze web pages quickly and easily.

Spyfu:

Its strength is to know the most used keywords for your competition. Basically, it is an invitation to look at the exact keywords, with the URL of your competition you can download the list of keywords and from there analyze and adjust your own strategies.

It is important to be updated (a) to know the best and new tools in the market to analyze websites and always be one step ahead of the competition.

CG Media – Brooklyn SEO Expert

Brooklyn SEO Agency - CG Media
Posted by Carlos

5 Tools to create and manage landing pages

SEO 0

Landing pages were created to convert, specifically for the capture of quality leads. If you are looking for a landing page to land your users not only to register but also to see more information about your campaign, product or service and you can offer what you do from other channels, you came to the right article, as a Brooklyn SEO expert I recommend you 5 tools to create and manage landing pages:

  1. Instapage: can be integrated with Google Analytics and AdWords so you can track them correctly. The best thing is that it has an A / B test tool that will allow you to optimize your conversion rate. With respect to design, the platform will allow you to create designs as if you were an expert. Big brands like Verizon have bet on this tool.
  2. LeadPages: it makes the design work easy because it has a large number of templates for you to create your landing. It allows you to create registration forms and also filter formats by conversion rate, who have had a better conversion for example, when you have already obtained results with some campaigns made with the tool. It gives you a free version for 14 days and you must place your payment information when you register.
  3. Unbounce: the value proposition of this tool is that its formats are set to be seen correctly on all devices (responsive) and as now consumption is mobile, it is possible that your conversion rate is higher. The landing designs are made by dragging and dropping elements, which makes the work quite simple when building your landing page. Companies like Hootsuite and New York Times have relied on the platform.
  4. Kickifflabs: the management like others that we have shown you, is intuitive, it is ideal for beginners if your case is that you do not have the skills to build a landing. It has templates and is optimized for mobile devices. It has a forms editor and leads analysis. Try it for free for 21 days and then the most economical plan you can access is the starter.
  5. OptimizerPress: if your website is WordPress it offers a variety of tools that you can use to create your landing page. It gives you the option to use audio, text, and functions that will make the user experience better when browsing. There are all the prices according to the objective you have.

Having a quality landing page in both SEO and Web Design will help you have a higher conversion rate in your campaigns and spend less money on your advertising campaigns in Google Ads
Start generating quality leads by delivering the precise information your users need.

CG Media – Brooklyn SEO Expert and Web Designer.

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