SEO

Brooklyn SEO Expert - CG Media
Posted by Carlos

The importance of a 404 error page for SEO

Ecommerce, SEO 0

One of the most common errors that we find in the websites of our clients is not having a 404 Error page, this error is very frequent when you are surfing the Internet, and we tell you how it can affect the SEO of your website.

This error can happen due to several factors, either because the page of a website has been deleted or changed, the URL has been written wrong in the browser, or the server is having problems to find the requested resource.

In case that any of these factors are present in your web page, you must correct it so that it does not affect the SEO and you see your site fall into the Google search results because this can take it as a broken link a failure in your website.

The easiest way to do this is by modifying the .htaccess file of our server, adding the following line of code:

ErrorDocument 404 /404.html

Once added to your file, you must create the indicated page to be shown when this error happens, that is, we are indicating that, show the document 4040.html instead of the error page.

If you do not have the technical knowledge to do it, do not hesitate to contact us to support you with the SEO of your web page.

Brooklyn SEO Expert – CG Media

Brooklyn SEO Expert for Wordpress - CG Media
Posted by Carlos

5 plugins that will help you improve the SEO of your WordPress

Ecommerce, SEO 0

As a Brooklyn SEO Agency, it is very common to find websites of our clients that are based on the WordPress platform, this has given us the opportunity to try many of the plugins that are on the market and for free.

WordPress allows you to install a wide variety of plugins that will help you optimize and improve your website and the best thing is that you can do it yourself. It has more than 30,000 plugins so that you can use your site and get the most out of it. And since there are so many, here are 6 basic ones that will help you improve the SEO of your website:

  1.  All in one SEO: it is one of the best known, it will help you to know if you have repeated the keywords enough and important aspects to optimize a post or a page in WordPress.
  2. YOAST: is the best you can get “all in one”, this plugin allows you to edit meta-tags of each of the posts on your page. It offers you detailed information about the entries. When you write a text in WordPress it offers you an indication to improve SEO. Which keywords have greater density, indications about the use of the images or the use of subtitles?
  3. Lazy Load: the images on your website are usually a headache, the size, the name we assign, what they weigh, are aspects that can affect SEO. With this plugin at least you can solve aspects such as the loading of your image, to be installed what it does is that the images are loaded on the site once the user moves towards them making the experience of navigation lighter because when we train the web will not be charged completely.
  4. W3 total cache: deals with improving the user’s browsing experience because it significantly reduces download times. This main benefit of this plugin, although it also increases the performance of the server and integrates the content distribution network (CND).
  5. Google XML sitemaps: the XML sitemaps is nothing more than a file that informs search engines about the structure of your website. With this plugin, the task is facilitated because when installed, it does notify about all the changes made to your website.

CG Media – Brooklyn SEO Expert

Local SEO NYC - CG Media Brooklyn
Posted by Carlos

NAPs for Local SEO, what it is and its benefits

Local SEO, SEO 0

Do local SEO in NYC is very important if you have a local business that performs online marketing actions in order to attract potential customers physically to your store, office, restaurant, etc. if your customers seek for your services or products in a specific geographical area, then it is necessary to include the Local SEO within your positioning strategy. It is not the same to visualize a brand in the network to visualize it in a specific zone or city. That is why the steps to follow to optimize local SEO are usually quite different from what we are already used to.

Local search results usually appear when your business has a physical address and contact data. They differ from the organic results of web pages because they always appear first and are not directly associated with your website but rather elements such as the address, contact telephone number, and ratings left by other users based on the service or the product that you offer them.

The final idea is to attract potential customers to your physical business by providing contact information and essential data of interest so that the user can make his final decision. Not with this, we want you to forget traditional SEO, if not rather include both in your positioning strategy in Google.

The NAP (Name, Address, and Phone)

Name, address and telephone number. It is the most important element when you want to do local SEO. What you have to know:

  • Even if you do not want it, Google collects data from your business on other sites to know things like your address and your contact information. Make sure that all the sites where your business appears to have the correct data and that they are consistent so as not to confuse Google and not affect your local SEO strategy.
  • These websites can be web directories, blogs, various pages.
  • Making changes as simple as the phone number of your business and not modify it in the necessary places can lead Google to deliver a data of your business that is not correct.
  • Take into account that if the data is varied in all the sites, Google will not only give information to the user that is not, but also will not appear in the first search results.
  • The most used resources to improve online reputation, are web directories, try to use those with good reputation and quality.
  • Things like keywords, business category, business appointments and the correct configuration of Google My Business.

In conclusion, showing results of the geolocation of your business is something that the algorithm of Google is giving more importance.

The most important task? the consistency of the NAP.

Check and tell us how you are doing!

CG Media – Brooklyn SEO

 

Brooklyn SEO Expert NYC - CG Media
Posted by Carlos

Mobile website speed now affects Google ranking

SEO 0

A few days ago the Google Webmasters team announced through its Twitter account that as of July 9, 2018, the speed of loading on mobile devices will affect everyone in the ranking of Google results.

This update in the algorithm of Google will affect the ranking only to slow websites, meaning that the ranking will not affect the sites by thousands of seconds apart, but the web pages that take more than 4 or 5 seconds in they will be the ones that really suffer from the consequences.

It is very clear that by the year 2019 the percentage of users from a desktop will be much less, so all sites should be designed primarily for mobile devices and loading speed will remain a key factor in SEO.

Brooklyn SEO – CG Media

Brooklyn SEO Agency - CG Media - Local SEO NYC
Posted by Carlos

Google Rich Cards for Company

Local SEO, SEO 0

Brand presence in Google is also important for SEO and to position our business on the internet, rich cards help us to present in an organized way the information about our brand or company.

Schema helps us to categorize the information found on our website, adding attributes directly in the HTML and also through JSON-LD, in both cases we recommend you consult it with a Web / SEO design so that it is implemented correctly.

With Schema it is possible to define all the information of your company or business, from time and type of business to your logo and social networks. On its website, you can find examples of how to add it to your website.

Brooklyn SEO Expert NYC - CG Media
Voice assistants like Alexa and Google Home, are increasingly used to search, using schema on your website will help you to be easily found by these assistants.

Once you have it implemented, you can verify it with the tool of Google Structured Data Testing Tool

CG Media – Brooklyn SEO Agency

Brooklyn SEO Company - CG Media
Posted by Carlos

3 free tools to optimize your images for SEO

SEO 2

If you are a web designer in Brooklyn, SEO, or simply work in the web development industry, you have probably had to optimize images at some point. The first thing you have to know is that the images consume most of the bandwidth of our internet, hence the need to optimize them. Be clear that optimizing it does not mean that the quality of the image decreases. What happens if they are not optimized?

The page does not load well or it takes time to load.
The bounce rate is much higher because the user must wait a lot to see all the information.
The positioning (SEO) of your site in Google is affected since Google penalizes the sites with slow loads.
All these consequences are also suffered by your site in the Mobile version.
But what does it mean to optimize the images? In simple words, it refers to the process of image compression for optimal use on the Internet, in terms of load, clarity, among others.

Here we leave you five tools of free use that you can use to optimize your images:

  • JPEGmini: is an application that compresses photographs, reduces them by up to 80% while preserving the quality and resolution of the image. The free online version only allows you to upload up to 20 images, but you have the option of opting for a premium or Pro version without restrictions.
  • Compressor.io: is an online tool that reduces images leaving them almost without any difference to the original in terms of quality. Supports files up to 10 MG. Compress up to 90% and you can download or send them directly to Dropbox or Google Drive.
  • Image Optimizer: it is super simple and quick to use this web tool. It has several optimization options and it is useful if you are in a hurry and you need speed.
  • CompresNow: available online and supports GIF, JPG, JPEG and PNG files. You can upload multiple files of up to 9 MG and select different levels of compression while maintaining the quality of the image.
  • Dynamic Drive: GIF, JPG, and PNG are the formats that allow you to optimize this tool. The plus of this tool is that it is very easy to convert an image from one format to another.

Add image optimization as an important activity in the construction and maintenance of your website and avoid having to make changes in the future due to malfunctioning of the site.

CG Media – Brooklyn SEO Expert

Brooklyn SEO Expert - CG Media
Posted by Carlos

The Alt Attribute in Images – SEO

SEO 0

One of the key elements when optimizing our websites to improve search engine positioning is the images. In the HTML language, all the images must have the Alt attribute, which is translated into the alternate text of the image, this text will also appear on our website in case an error occurs when loading the image.

It is the same attribute that helps us “tell” the robots of Google that this image is treated, this way also the photos are indexed and helps us to position ourselves better in the results of Google.

Another advantage of the alt attribute is that if for some reason the server cannot load the image correctly, the browser will display the text it contains within the attribute.

Brooklyn SEO Expert - CG Media

CG Media – Brooklyn SEO Expert

Local SEO NYC - CG Media - Brooklyn SEO
Posted by Carlos

Advantages of Local SEO NYC and Google My Business

Local SEO, SEO 0

Does your company have a physical address and you want to attract customers to your business? You are in the right place! Let’s talk about local SEO and Google my business.

If you work to position your business locally, you will have killed two birds with one shot, because you will appear twice in the search engines:

As the result of searches on Google, as a result of the organic result.
And in Google Maps.
Local positioning allows you to appear in Google searches showing your physical address so that your potential customers can reach your store. The search results of your local business, on mobile devices always appear above the organic results. Here are some elements that you should take into account to improve your local SEO:

Always use the same name, the same address and the same phone number or by its acronym in English NAP (name, address and phone): for Google to consider your local business you must have these three elements and the address must be physical. Try to use these three identical data everywhere.
Add a city: in the meta tag of the title, in the meta tag description, in the H1 header, in the URL, in the content and in the labeling of the images.
Optimize your Google business page (Google my Business): you can manage your business from one place, including integrating google places and the google plus company page.

Local SEO NYC - CG Media - Brooklyn SEO

These are the benefits of doing local SEO in NYC:

  • Give your business to cook: Google business is an opportunity to let you know without much investment more than time to complete your profile and be part of the community.
  • Your business in Google Maps: This platform is used by millions of people a day to search for places and addresses.
  • You will appear on all devices: do not focus only on the desktop, we currently live connected via mobile, almost all the addresses are looking for it, so optimize your sites for mobile devices.
  • Make them talk about you: empower your business, having a presence will allow you to make people interested in what you sell, what you do or who you are. Post relevant information about your company.

 

Local SEO NYC, a grain of sand to boost your business!

Brooklyn SEO Expert - CG Media
Posted by Carlos

The benefits of Google shopping for your e-commerce

Ecommerce, SEO, Social Media Marketing 0

Now you have a new way to promote your products if you have a virtual store, the giant Google has made available to all Google Shopping. The tool of Google is not more than a virtual showcase of products of stores that are registered in her. Its functions are very similar to those of Zoom. The big difference is that your store integrates with Google, that means that you will appear in the sponsored search results. In addition, Google shopping has its own page where people can search products by categories.
Now you can be there.

But how does it work? It’s easy, you’ll appear in the search results but this time in the form of a product file where people can buy directly, the file is accompanied by information about the product, which includes the price and the name of the company that sells it. In all cases, the seller will have to link his Google Merchant account with his Adwords account in order to track the sale of his products through shopping.

Brooklyn SEO Expert - CG Media

At this point you are wondering what are the benefits, here we leave the 5 most important why you should be there:

  • You will get more traffic to your online store: the results of Google Shopping are usually the first ones displayed, that will give you much more exposure and it is natural that you get more qualified traffic to your virtual store. Your CTR (or click rate) will be much higher which can increase your sales conversion. And best of all, users will have faster access to the products you market, including product information in the first search.
  • More conversions: following the same line is natural that you get many more conversions. The product reaches the user directly, which increases his desire to acquire it. The work after you is yours, that your online store is user-friendly, reliable and that you have different payment methods.
  • Quality leads: think that the people that look for a product in Google are because they already have clear what they want. If these users analyze the products that Shopping shows them, it is because they are already more advanced in the sales funnel. They will go to your website and if your store offers products related to their interests, they will most likely want to receive the notifications and offers that you have for them.
  • Greater presence: The CTR increases considerably, that translates to what will. It is a chain of favors, a perennial branding campaign for your products that will help your store convert much more.
  • Metrics: with Google Shopping you will be able to measure the performance of all your products, which manage to hook more with the users and which ones will not, you will know how to move the inventory, about which products to place specific promotions and how to order them in your online store in order to get conversions .

CG Media – Brooklyn SEO Agency

Brooklyn SEO Expert - CD Media
Posted by Carlos

Structured Data Rich Cards

Ecommerce, Local SEO, SEO 1

They promise to improve the positioning of your website, Rich Cards or Google Rich Cards are now available worldwide and here we tell you what you can do so that you can include them as an action within your performance marketing strategy and SEO.

They emerge as an evolution to rich snippets or Rich Snippets that refer to what is extracted from something, specifically the search results pages. The main idea is to improve engagement, user experience when browsing and increase the conversion rate.

They are shown mostly in the highlighted results when you do a search, you will notice because the result is accompanied by much more information than usual, an image, a video or additional information about what you are looking for. Here is an example of how it is usually seen:

As the increase in searches through mobile phones over the last two years has been growing, this type of format favors those searches to improve traffic to the site and the interaction of users, these being two of the main advantages. The goal is to make navigation much more intuitive and functional. For example, make a reservation for a restaurant directly in a search result.

What kind of Rich Cards can you use?

Brooklyn SEO Expert - CD Media
Let’s review some of those that currently exist:
Events: you can use them for conferences, concerts, festivals and any type of event that already has a specific time and place.
Reviews: You can mark reviews of your book, restaurant or store so that when you do a search, the front-page review information appears. What will help you increase the CTR and the conversion in your business?
Recipes: you can see the recipe score, the preparation time and photos. They were one of the first to appear and the pioneers that can now be used in other areas.
Products: includes information such as name, brand, price, rating, among others. They will make your product much more attractive.
See more information here:
https://developers.google.com/search/docs/guides/search-gallery

In conclusion, Google’s rich cards will help you contribute to your digital marketing goals, whatever you may have thought about:

Visibility: because you can deliver more information about your product without the need for users to go to the website.
Performance: as you deliver information before it will be much easier for users to be motivated to go to the website to finish consuming the information.
Conversion: users can buy your product saving the step of going to your website, make reservations, buy tickets or buy a product itself.
Engagement: show besides text, photos, prices, product rating and associated comments, will make users commit much more to what you offer.
Do not hesitate to contact us if you have any questions or comments on this subject.

CG Media – Brooklyn SEO Experts

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