There is no particular ‘recipe’ to create web pages that are automatically destined for success, especially with Google. However, there are some ingredients you can use to ensure that they are maintained; The key to success is the content.
Google does not work just the way it used to work and as a result, this affects many websites created in a certain way to position itself in Google.
Will the user be more satisfied with an exact match query on a low-quality website? Or a high-quality page closely related to the search query used, published by an entity in which Google trusts and qualifies in the first results?
Both web users and Google are deciding more and more to leave with quality content.
To create “friendly” SEO content, you should ask yourself:
- Is this new “SEO-friendly” content going to generate links for your site? Do it.
- Will the content be useful for visitors to your website? Do it with caution.
- Is this new content automatically generated on many pages? Think twice. It may be that the value of your content is diluted.
- Does the site already have a lot of content, but of low quality? First, take care of that. Get rid of obsolete and irrelevant content and improve that which has potential.
- Do you have the keywords you want to position your site? Achieve this with the pages you already have, without excess keywords and get ready to create a high-quality site MORE high-quality content (since they are two different factors) to target specific keyword phrases.
It is worth investing in high-quality content even if the number of articles is smaller. In the end, you always have to choose quality over quantity; This is an excellent way to get new links. Adding keywords to your site makes it easier for Google algorithms and human visitors to identify your page, your content and your focus.
Optimization, in 2018, should not interfere with the main content of a page or adversely affect the user’s experience.
How to take advantage of the pages and create SEO positioning content?
1. Perform manual searches on Google
Use the keywords you want to position and analyze the results. Especially pay attention to the position of your different competitors, since it will be an excellent metric to know which are the keywords or phrases that work best, and to which you should bet.
For example, in case there is a competitor who has little web authority and deficient metrics in social networks, they can be equally well-positioned thanks to a few articles that are extensive and attractive.
2. The density of keywords versus frequency of keywords
A few years ago, people used a Black Hat technique known as “keyword stuffing”. This was basically when bloggers/webmasters used the keyword for which they wanted to position themselves as often as possible.
Why? Because they wanted the search engine to identify what they wanted more quickly … and desperately. However, this technique soon became a form of spam, not only for search engines but also for users. The articles were obviously of poor quality, and the word or keywords were repeated so much that it ended up making no sense.
Nowadays, of course, you must use keywords! However, try to do it naturally to make sure that your readers do not get confused with a repetition of unnecessary words.
As a suggestion, you can sense that “keyword stuffing” is no longer a useful technique, and it is harmful.
3. Choose attractive titles for your blog
The title is a fundamental part of any text. It is also one of the most important factors when it comes to positioning yourself in search engines.
In fact, it is a letter of presentation of your publication and basically of your site. It is a vital element that will allow the search engine to understand the context to which your publication belongs.
To achieve a blog post friendly with SEO, you should try to analyze the context of your publication; Next, find a keyword that suits that specific context.
4. Meta description
The meta description is the text that Google generally uses to display text results in search results. It is important to make sure it is well written and attractive.
Why? The better written it is, the higher the CTR (percentage of clicks).
If you manage to write a description that explains and contextualizes your article and uses the keyword, you are on the road to success!
The idea is simple:
Write a short text without ever forgetting to show by the readers should click on your article. Be concise and write in a simple way, but remember that it is a small door that users will want to open to learning more.
5. SEO friendly content: The goose that lays the golden eggs
You can never forget that, for any publication to be truly compatible with SEO, content is essential.
In fact, you can not think of creating a super friendly SEO publication if your content is superficial, contaminated by a terrible use of inappropriate language, written with technical and complex terms, etc.
Content is the key.
For your publication to have an opportunity, you must spend time making sure that what you write is not only useless but that users who seek to explore the type of information you are exposing enjoy it. Create attractive and dynamic content, informative and specific, detailed and unforgettable.
Conclusions
If you have an optimized platform, the high-quality content is the number 1 user experience area where you must focus on all the websites to get Google traffic.
If you have been affected by Google’s content quality algorithms, you should first focus on “improving the content” of the site instead of removing the content entirely.
Do not forget that the meta description is the gateway to potential subscribers and followers. Make it as attractive as you can.
CG Media – Brooklyn SEO Expert
