The benefits of Google shopping for your e-commerce
Now you have a new way to promote your products if you have a virtual store, the giant Google has made available to all Google Shopping. The tool of Google is not more than a virtual showcase of products of stores that are registered in her. Its functions are very similar to those of Zoom. The big difference is that your store integrates with Google, that means that you will appear in the sponsored search results. In addition, Google shopping has its own page where people can search products by categories.
Now you can be there.
But how does it work? It’s easy, you’ll appear in the search results but this time in the form of a product file where people can buy directly, the file is accompanied by information about the product, which includes the price and the name of the company that sells it. In all cases, the seller will have to link his Google Merchant account with his Adwords account in order to track the sale of his products through shopping.
At this point you are wondering what are the benefits, here we leave the 5 most important why you should be there:
- You will get more traffic to your online store: the results of Google Shopping are usually the first ones displayed, that will give you much more exposure and it is natural that you get more qualified traffic to your virtual store. Your CTR (or click rate) will be much higher which can increase your sales conversion. And best of all, users will have faster access to the products you market, including product information in the first search.
- More conversions: following the same line is natural that you get many more conversions. The product reaches the user directly, which increases his desire to acquire it. The work after you is yours, that your online store is user-friendly, reliable and that you have different payment methods.
- Quality leads: think that the people that look for a product in Google are because they already have clear what they want. If these users analyze the products that Shopping shows them, it is because they are already more advanced in the sales funnel. They will go to your website and if your store offers products related to their interests, they will most likely want to receive the notifications and offers that you have for them.
- Greater presence: The CTR increases considerably, that translates to what will. It is a chain of favors, a perennial branding campaign for your products that will help your store convert much more.
- Metrics: with Google Shopping you will be able to measure the performance of all your products, which manage to hook more with the users and which ones will not, you will know how to move the inventory, about which products to place specific promotions and how to order them in your online store in order to get conversions .
CG Media – Brooklyn SEO Agency