The new function when using AMP
This year Google included new works when using AMP. For those who know the subject with this post, it is a technology that began as a mechanism for sites loaded with text (mainly), could be displayed up to four times faster on mobile devices, which would eventually favor the positioning in Google. Today, AMP has joined the trend of the Stories, devising a much more visual and interactive way of delivering content, is what AMP Stories now call.
The premise of this new feature is to engage users with much more attractive content and much faster to read. The format is more enriched and can improve the SEO of your website and generate much more qualified and organic traffic. The idea is that the information can load much faster and improve the user experience.
In general, this format does not differ much from the stories already known on Snapchat, Instagram, and Facebook. As in other platforms, publishers will be able to create stories that include images, videos, and animations. Offer full-screen experiences that can be slid across the top of the screen, no doubt a challenge for website managers and administrators. And a little more work for the whole content team.
This new feature will make the Google search engine much more interactive. The AMP Stories are built in HTML code which provides a quick experience. Fortunately for publishers, Google will offer a simple infrastructure for creation, but also a series of pre-established but flexible templates for the creation of these contents.
To see how it looks you can do Google searches of CNN, Mashable, and The Washington Post, which are the brands with which Google has been implemented this new feature that promises.
We recommend you:
- Become an early adopter of this new feature to favor your website.
- This new feature will favor without hesitation the SEO of your site.
- Whatever the nature of your website, you will be forced to create valuable content to take advantage of this new feature.