They promise to improve the positioning of your website, Rich Cards or Google Rich Cards are now available worldwide and here we tell you what you can do so that you can include them as an action within your performance marketing strategy and SEO.
They emerge as an evolution to rich snippets or Rich Snippets that refer to what is extracted from something, specifically the search results pages. The main idea is to improve engagement, user experience when browsing and increase the conversion rate.
They are shown mostly in the highlighted results when you do a search, you will notice because the result is accompanied by much more information than usual, an image, a video or additional information about what you are looking for. Here is an example of how it is usually seen:
As the increase in searches through mobile phones over the last two years has been growing, this type of format favors those searches to improve traffic to the site and the interaction of users, these being two of the main advantages. The goal is to make navigation much more intuitive and functional. For example, make a reservation for a restaurant directly in a search result.
What kind of Rich Cards can you use?
Let’s review some of those that currently exist:
Events: you can use them for conferences, concerts, festivals and any type of event that already has a specific time and place.
Reviews: You can mark reviews of your book, restaurant or store so that when you do a search, the front-page review information appears. What will help you increase the CTR and the conversion in your business?
Recipes: you can see the recipe score, the preparation time and photos. They were one of the first to appear and the pioneers that can now be used in other areas.
Products: includes information such as name, brand, price, rating, among others. They will make your product much more attractive.
See more information here:
https://developers.google.com/search/docs/guides/search-gallery
In conclusion, Google’s rich cards will help you contribute to your digital marketing goals, whatever you may have thought about:
Visibility: because you can deliver more information about your product without the need for users to go to the website.
Performance: as you deliver information before it will be much easier for users to be motivated to go to the website to finish consuming the information.
Conversion: users can buy your product saving the step of going to your website, make reservations, buy tickets or buy a product itself.
Engagement: show besides text, photos, prices, product rating and associated comments, will make users commit much more to what you offer.
Do not hesitate to contact us if you have any questions or comments on this subject.
CG Media – Brooklyn SEO Experts
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