Digital Marketing

Digital Marketing Brooklyn - CG Media
Posted by Carlos

Google Ads announces changes: Google Images joins the range of options

Digital Marketing, Ecommerce 0

Google Images have been added to one of the spaces where Google Ads can be shown.

The change to advertisers was recently announced because prior to this, they had to subscribe to the network of search partners so that the purchase ads would be shown in this type of format as well. The search section is no longer a matter of the partner network, but of the Google search network itself.

The change will be made automatically and users do not really need to change anything in their settings, but will automatically start making changes to the ads that will appear in the images section.

And not only that, but it is also a mandatory transition because advertisers can not simply “choose” not to be within this new system.

In an email that Google sent to all its advertisers, was pleased with the new changes and said that it is possible that although there is a downturn in the search network, there will be a rebound in traffic numbers, which would trigger in greater visibility organic and a cost per click that could even lower the cost.

Despite this, Google assured users that the quality of the traffic will not be compromised, and on the contrary, it will increase the chances of being seen and in turn generate conversions that trigger shopping.

Google Images is now part of the search network for shopping ads.\

Undoubtedly, Google takes this phrase of “renew or die” very much to heart. And this company does not only seek to renew itself but to continue to dominate the market as they have for years. While it is true that every time the competition is more diverse and multifaceted, it is also an absolute truth that Google continues to lead the internet service markets.

CG Media – Brooklyn SEO

NYC SEO - CG Media - Rich Cards
Posted by Carlos

How to use rich cards for you blog of recipies and food

Digital Marketing, SEO 0

In May 2016, Google announced its new search results format with structured data. As with the successful update of Rich Snippets, this structured data has allowed Google to present more attractive visual search results, designed to match the content that users are looking for.

Rich cards are very similar to rich snippets, but use a card carousel feature with a higher resolution image to improve the search experience. In addition, it shows at a glance all the relevant information, with the option to delve more directly into the source page.

According to Schema.org, this new Google format also requires very specific structured brands. Rich Google cards have had an immediate positive effect on the experience of users accessing the site from mobile devices.

When it comes to structure, rich cards are similar to the product ads that Google launched years ago. These are displayed at the top of the search engine results pages for mobile devices. But, unlike these, the rich cards are actually part of the organic search results screen.

The most complete results

This new revolution has come little by little to each of the industries, starting with maps and business, then with hotels and reservations, continuing with flights, movies and finally even with recipes.

These enriched letters mark the content of the recipes with structured data to provide enriched results and specific lists for each recipe, including user opinions, useful information and preparation and cooking times. From there, the page will be suitable for different functions, depending on how the structured data is added:

Brooklyn SEO Expert - CG Media

The focus of the new results format of the recipes is found in the presented image that accompanies the search result. As with snippets, rich cards offer some or all of the following additional information in the search results:

  • Duration of preparation
  • Cooking time
  • Ingredients
  • Number of calories
  • Nutritional information
  • Description
  • Classification

Rich Cards and Rich Snippets also include an external link to the website where the content is displayed. But the short teaser, which is also the “description” is excluded from the rich cards in favor of a more compact format and a larger image display. However, it is still easy to find the results from the main page.

Brooklyn SEO - CG Media - Rich Snippets

Google only displays rich cards on search results pages that respond to inquiries made on mobile devices. Therefore, if you search on a desktop or laptop PC, only rich snippets will be displayed at this time. Currently, there is still no information available on whether Google plans to maintain this separation or explore a Rich Cards desktop format as well.

How to take advantage of Rich Cards for cooking recipes?

The rich cards have very important elements that you can take advantage of: the need to have perfectly structured data to be able to show them to the users according to their searches. This means that web operators who wish to appear in any of the rich card formats have to organize their data in the correct way so that the Google crawler can read and interpret them before classifying the data accordingly. If, as the owner of a website, you decide not to use this structured data format, your results will only be displayed in the standard format. If you have previously implemented an appropriate set of structured data on your site to take advantage of this new wave of data, it will be easy for you to make additional adjustments to meet the Google Rich Cards criteria.

CG Media – NYC SEO

Structured Data Rich Cards
Local SEO NYC - CG Media
Posted by Carlos

Google Rich Cards for Hotels – Local SEO NYC

Digital Marketing, Local SEO, SEO 0

If you want to get more reservations and visitors on your hotel’s website, you need people to visit your site first. No matter where these people come from, however, the best sources of traffic are the search engines. People who find websites through a search engine are much more likely to use their credit card and make a reservation online. This means direct sales to the hotel.

If you have a hotel and your website is not converting visits into sales as much as it should, you have to know the following: even the most beautifully designed hotel websites have no chance of generating sales if they are not being seen by users. It is now when you must enter local SEO for the hotel.

What is SEO for hotels?

Imagine traveling for last minute work. Time is of the essence and you did not have time to book a hotel room before you left. Like most hotel reservations made from a mobile device, you need an urgent room for that same night.

You are already in your destination city and start looking for hotels near you. Instead of a large block of local search results, Google offers some of the lodging options in the form of information cards. Each card indicates not only where the hotel is, its review ratings and nightly rate, but also the size of the bed and the square footage of the room. The card allows you to book with two or three quick taps directly from the search result.

Now, what would you think if you knew that this complete, dynamic and sales-generating result did not cost the hotel more than a little time to add some code to its web pages?

Companies focused on the hospitality and tourism industry have obtained new ways to share information with search engines in the latest version of Schema, allowing hoteliers to specify everything from what type of rooms are offered to whether or not pets are allowed.

These improvements in the marking standards that Google uses to improve the search results of a site, set the stage for travelers to evaluate more in detail what the companies have to offer, and book directly.

Schema Markup for Hotels

Schema Markup is definitely one of the latest developments in SEO that are breaking patterns. It is a standard way to organize and disseminate information on a web page, as a data source incorporated directly into a web page, either through a special markup on the key content of the page or metadata.

Schema Markup is a code (semantic vocabulary) that you place on your website to help search engines get more informative results for users. If you have used Google Rich Cards, you will know exactly what we are talking about.

Search engines can more easily identify those key points, and use that knowledge to better rank the page in their natural search results and place some of those key points in their search results. Currently, there are more than 25 ways to appear on Google, many of which are driven by this marking.

When managing and organizing the information related to a hotel in the web content with Schema, there are three main axes:

A business accommodation, hotel, hostel, tourist center or camping site established. Basically the place and the local businesses that house the current units of the establishment, which can even include several buildings.
An accommodation, that is, the establishment’s actual establishment units – hotel rooms, suites, apartments, meeting rooms, camping pitches, etc. These are the current objects that are offered for rent.
An offer to rent a hotel room (or other forms of accommodation) for a particular type of use (for example, occupancy), generally more restricted by early booking requirements and other terms and conditions.
In Schema, an offer for a hotel room uses the same patterns as an offer for any other type of product or service. However, a hotel room is not a subclass of Product or Service.

When an instance of an Accommodation is defined, which is offered by a hosting business, it is described as a specific category, which is appropriate for the product being offered. This is how the hotel makes offers for a room, which in this case is also a product.

How does it work?

Summarized, Schema tells search engines what your data means, not just what it says.

The content of your website is indexed and returned in the search results, that always happens. But with Schema Markup, some of that content is indexed and returned in a different way.

How? Schema markup tells the search what that content means. For example, let’s say the word “Hotel California” appears in an article. The search engine sees this and produces a SERP entry with “Hotel California”. However, if I put the correct outline marking around the name “Hotel California”, I just told that search engine that “Hotel California” is the name of a Place of Accommodation and that it is a physical business, and this is not confused for example with the name of the famous song.

Go ahead to the game

Even as simple as it is to implement, you will be surprised to learn that very few businesses use Schema Markup yet. Although Google Rich Cards have already gained popularity in some sectors, they are not yet the “natural” way to achieve local SEO results.

Schema Markup is one of those SEO innovations that are here to stay. Now is the time to learn and implement relevant microdata to improve the results of your search. Doing it immediately will put you ahead, giving you an advantage in the competition.

CG Media – Local SEO NYC

Brooklyn SEO - CG Media
Posted by Carlos

6 essential Chrome extensions for SEO

Digital Marketing, SEO 0

If you work in SEO for your own website or for others, you will notice that there is more than one task that comes with this responsibility. In fact, on the more technical side, the verification of redirects, titles and trackers are frequent activities.

On the marketing side, finding keywords, checking whether or not emails were opened, are some of the other super common tasks you will have to perform.

But what if you could help accelerate these boring processes?

What if I could give you some tips and refer to the amazing and free Chrome extensions that will help you explore SEO to the fullest?

Sometimes it can be difficult to keep your SEO efforts up to date when you try to manage so much information. Constantly keep track of keywords, create quality content, promote that content, try to get backlinks and maintain the success of all these efforts is very complicated. Fortunately, there are many extensions you can use to help facilitate your efforts.

For those who are not familiar with the term, an extension is simply an additional feature that you can add to your browser. These features generally work as shortcuts or ways of doing things automatically (in this case, SEO). All browsers have their own SEO extensions, but Google Chrome offers some of the best and easiest to use.

Here you can find some:

Mozbar: Moz tools are incredibly easy to use, which makes it a secret weapon for anyone who does not know much about SEO. There are two main uses of Mozbar. First, when you search for a keyword or phrase in Google, Mozbar displays the domain and the page below each search result, which gives you a maximum in the quality of the pages of the competitors. Secondly, by clicking on one of the search results, Mozbar displays specific statistics about the web page, including social networks and some metadata. This tool serves as a great reference point that integrates seamlessly with campaigns and navigation.

SEO Quake: this tool will work in all search engines such as Yahoo and Bing in addition to Google. This tool will display your PageRank, the Alexa range, the nofollow links, the keyword density analysis and the age of the web file. This is one of the most detailed and most complicated extensions, but it allows you to sort all these results according to what you are specifically looking for.

Majestic SEO Toolbar: with this tool, you can look at your results in a free web page that includes the components that you expect to see in a page profile: domain classification, backlinks, etc. Majestic offers a complete summary of that data with graphic representation to easily interpret and apply the information to your SEO and campaign efforts.

SEO Site Tools: This extension is a source of SEO information with everything included. It includes 6 main sections:

  • External page data
  • Elements of the page
  • Social media
  • Page tools
  • Server and domain information
  • Suggestions

Some of the unique features and improvements include highlighting your domains in Google searches, trend data in Google’s webmaster tools, and social media statistics in Google Analytics.

Page Analytics by Google: The Google Analytics extension is an excellent tool to understand how your customers interact with your website. The tool provides useful information, such as where your users click and the number of active visitors your website has in real time.
It also shows your usual Google Analytics metrics like page views, unique page views, average page time and bounce rate.

LinkMiner: the creation of backlinks is one of the most effective ways to position your web page. However, it also requires a lot of time and without the help of adequate tools, it can be a tedious and timeless task. That’s why this extension is so wonderful.
LinkMiner shows you backlinks and social data information for any link on a page and exports those links from a page to a CSV file.

It is important to understand that it is not necessary to install all these extensions. Most companies use one or two and from there they get all the information they need. Most of these extensions are free or have a free version, so you can try them and see which ones are most useful and comfortable to use. You will find that these shortcuts are an excellent way to keep your SEO efforts organized. Good luck!

CG Media – Brooklyn SEO Expert

Brooklyn SEO Expert - CG Media
Posted by Carlos

5 SaS Tools for Keywords Research

Digital Marketing, SEO 0

Every company and online business needs to have a digital marketing plan to make itself known, grow little by little and thus be able to increase its sales. In a market with so much competition between brands that belong to the same sector, it is more than an obligation to look for that element of differentiation that makes you stand out.

One of those elements that you should not neglect is web positioning, for which you need to have a keyword search tool that is reliable, that is why today we will tell you which are those payment tools that we are sure will help you to find more people in any of the search engines you use.

1. Sistrix

This tool will provide you with all the most important SEO data for any domain and the best thing of all is that you will not need to install any software or create any complicated project. Since 2008, Sistrix has collected all the relevant data automatically.

The results and analysis can be consulted simply by using the browser, so it does not matter if you use it from your PC, your Mac, a tablet or a smartphone.

Besides being one of the best references to know the visibility of a website, it serves to discover the keywords by which it is positioned:

    • A complete website.
    • A directory of the website.
    • A URL of the website.

It has a huge database of keywords including all those that are ranked among the top 100 results of Google.

It will allow you to discover keywords ideas that you can work on and allows you to download the file of the keywords in various types of formats.

You can easily discover the changes, both improvement and fall that your keywords have experienced, see which ones have begun to position themselves for the first time, group by top 10, top 20 or top 100, etc.

I think that, if you are SEO or you are training to be SEO, you should know SISTRIX.

2. SEMrush

It offers really brilliant solutions that can help you a lot.

For example, in SEO, it allows you to perform a technical SEO audit, compile a list of semantic keywords, analyze the position you are in, give you ideas to attract and reach more traffic, audit the backlinks, and as an analysis.

But there is more since it allows you to improve the results of your advertising campaigns through a strategic analysis of your ads, control, and grouping of keywords and an analysis of competitive advertising, among other functions.

It also helps you to optimize your marketing strategy in the social networks in which you have a presence, providing you with a report that shows how your social audience or buyer changes over time to connect with it.

Finally, it helps you generate content by ensuring good results, as well as discover the topics of greatest interest at each moment and the most powerful means to publicize your content.

3. Moz

For a monthly fee, Moz gives you the follow-up of 5 SEO campaigns and 250 keywords. It facilitates a large number of small tools for different SEO jobs: analyze your website, that of competitors, compare profiles, search for possible websites to leave messages there.

In addition, it allows you to access manuals, forums, etc. The first month is free so, if you’re working seriously, web positioning is worth trying and see if it meets your needs. One drawback is that the application is only in English and although it is intuitive if it is necessary to know the basic terms about web positioning to be able to get the most out of it.

4. Ahrefs SEO Tool

Ahrefs SEO Tool is a most complete SEO tool that stands out because, with a simple look at its graphics, you can detect negative SEO attacks and work very well on the subject of links and Backlinks.

In addition, it allows you to analyze which are the most popular contents of a web page or blog, the most shared in other social networks etc. Their prices vary depending on the package chosen and to be able to know what this application offers, you have a free 14-day trial version.

5. Xovi

Xovi is a great all-in-one SEO tool that has the great advantage that you can create several projects at the same time using:

    • Keyword tool
    • Search engine monitoring tools
    • Analysis and comparison of competition SEO
    • Links tool
    • Social tool-Signs
    • Affiliate tool
    • SEA tool

Automatic and white label reports
It has a section to make really comfortable reports if you have several clients or an agency and also a very complete SEO On Page analysis.

To finish, we remind you that SEO tools are very interesting and powerful resources that you have to use in your digital marketing strategy and, with all these tools that we offered, we are sure that you will improve your web positioning, but do not forget that this process It is long and you must have patience since you can not achieve a good SEO positioning overnight.

CG Media – Brooklyn SEO

Brooklyn SEO Agency - CG Media
Posted by Carlos

7 Free Keyword Search Tools

Digital Marketing, SEO 21

In any SEO strategy, it is more than necessary to use tools to search for keywords. But the problem, especially for freelancers or companies with a low budget, occurs when you have to pay for the services of these tools.
But do not worry, there are tools that allow you to do a keyword search for free and with excellent results. In this post, we will introduce you 7 of them, let’s start …

1. GOOGLE KEYWORD PLANNER
This is the most important free tool to make a keyword research and I recommend it to be your first option. Keyword Planner tells you how many monthly searches a specific keyword has on Google, depending on the country and language you choose.
In this way, you will be able to know if the word you have chosen can give you visits or not. Of course, it would not make sense for you to work on a keyword that has zero monthly searches, because if it does not interest anyone, it will not generate visits to the website.
Keyword Planner has the added advantage of being a tool of Google, so it is the one that provides more reliable data on monthly searches that a keyword has in this search engine.

2. GOOGLE TRENDS
Google Trends is another keyword tool, created by Google with a very specific objective: to know the trend of a keyword, that is, how its searches have evolved over time.
But how does this tool help you? Easy, see if the trend of the keyword is positive and if you are interested in using it on your website or blog. Obviously, if the trend is positive it will be advisable to use it. Simple, no?

3. GOOGLE SEARCH CONSOLE
Google Search Console tells you the keywords by which users came to your web page or blog.
This information can come as a surprise in many ways, since you may have used some of these keywords, but at the same time, it may happen that keywords that you are not using appear. In these cases, I recommend that you do it because you will increase the visitors that access your page through that search.

4. UBERSUGGEST.ORG
This platform is practically the same as Google Suggest, the only difference is the way in which the information is displayed, which appears in vertical format and allows you to select the most interesting, and then obtain a table that takes you to the favorite tool of forecast and observation of traffic by keyword.
You can see that the results are different from those of other applications, so I recommend using several to compare results and know if it is a really good idea to use a keyword long tail or keyword before you start writing.

5. TINYSUGGEST
This tool uses the same method that Small SEO Tools provides to make us a selection of more relevant results based on our search.
In addition, you can download the list directly in an editable format and then take it to your favorite keyword search tool in just a couple of clicks.

6. FOUND
Found is a tool that allows you to find new keywords based on the combination of several words. Its main attraction and advantage at the same time are that it makes the combinations automatically and, therefore, it will save you the time of doing them manually.
Imagine that you have a rental business of houses or apartments in several cities or countries. With this tool, you can make combinations of keywords type: Rent of houses + the preposition + Cities.
This tool does not provide information about the monthly searches of a keyword or the trend, so we recommend that, when you have the list of combinations, you can use Keyword Planner and Google Trends to obtain this information.

And finally, we will go to the tool that both experts and children, mothers, fathers, uncles or grandparents use every day without knowing that it is a keyword search, yes, as you are reading it, ready to know what it is?

9. GOOGLE AUTO SUGGEST
This tool is not specific to what you might need to be more professional, but I could tell you that it is incredibly useful. You can expand your horizons by getting better keywords for your content.
If you do not know how to get these keywords, now it’s very easy: go to Google, start writing anything and a list of words will appear just below the search engine.
And that’s it! Google Autosuggest is a very interesting and intuitive resource to show you which are the most searched words or phrases in Google. It’s a very simple way to get information to start creating your content.

To finish, we believe that with the use of these 7 free keyword search tools, you can develop a search for keywords in a practical way and without any cost that will be very useful to start positioning your website in the seekers

 

Brooklyn SEO Expert – CG Media