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If you are starting with a web design project, or in the world of web positioning, I’m pretty sure you have listened to the word SEO. We make it easy for you, it serves to position your website within search engines organically. And if you are looking for tools to do it, you got to the right place, here we leave you 5 basic tools for SEO:

Semrush:

It is one of the most used tools. The free version allows you to see many features but if you really want to go inside it is necessary to go up to the full panel. With Semrush you will be able to see the trend that follows the traffic of your website, the keywords with which the site is positioned and information from other competitors.

Moz:

It is one of the most important tools dedicated to positioning and Social Media. It also has a free version and a paid version. The great thing about paying is that it offers everything that many tools offer in one. Open site to analyze profiles of any site, Followerwonk to enter into twitter and Mozbar to see information about the pages visited on your website, just some of the tools within Moz. In conclusion, you will be able to do everything about SEO and Social Media with the paid version.

Ahrefs:

You have 14 days to know if you get hooked with this tool and then you have to pay. It has the best index of links on the internet. The most relevant feature is that you can analyze the competition and find websites on which to make a Guest posting. The tool is also very good at finding broken links on your site as well as those of the competition.

Woorank:

It allows you to analyze the site in an instant way, it gives you the best reports and you can follow-up the keywords in a personalized way. It also has an extension for Google Chrome to analyze web pages quickly and easily.

Spyfu:

Its strength is to know the most used keywords for your competition. Basically, it is an invitation to look at the exact keywords, with the URL of your competition you can download the list of keywords and from there analyze and adjust your own strategies.

It is important to be updated (a) to know the best and new tools in the market to analyze websites and always be one step ahead of the competition.

CG Media – Brooklyn SEO Expert

Landing pages were created to convert, specifically for the capture of quality leads. If you are looking for a landing page to land your users not only to register but also to see more information about your campaign, product or service and you can offer what you do from other channels, you came to the right article, as a Brooklyn SEO expert I recommend you 5 tools to create and manage landing pages:

1. Instapage: can be integrated with Google Analytics and AdWords so you can track them correctly. The best thing is that it has an A / B test tool that will allow you to optimize your conversion rate. With respect to design, the platform will allow you to create designs as if you were an expert. Big brands like Verizon have bet on this tool.
2. LeadPages: it makes the design work easy because it has a large number of templates for you to create your landing. It allows you to create registration forms and also filter formats by conversion rate, who have had a better conversion for example, when you have already obtained results with some campaigns made with the tool. It gives you a free version for 14 days and you must place your payment information when you register.
3. Unbounce: the value proposition of this tool is that its formats are set to be seen correctly on all devices (responsive) and as now consumption is mobile, it is possible that your conversion rate is higher. The landing designs are made by dragging and dropping elements, which makes the work quite simple when building your landing page. Companies like Hootsuite and New York Times have relied on the platform.
4. Kickifflabs: the management like others that we have shown you, is intuitive, it is ideal for beginners if your case is that you do not have the skills to build a landing. It has templates and is optimized for mobile devices. It has a forms editor and leads analysis. Try it for free for 21 days and then the most economical plan you can access is the starter.
5. OptimizerPress: if your website is WordPress it offers a variety of tools that you can use to create your landing page. It gives you the option to use audio, text, and functions that will make the user experience better when browsing. There are all the prices according to the objective you have.

Having a quality landing page in both SEO and Web Design will help you have a higher conversion rate in your campaigns and spend less money on your advertising campaigns in Google Ads
Start generating quality leads by delivering the precise information your users need.

CG Media – Brooklyn SEO Expert and Web Designer.

If you are a web designer in Brooklyn, SEO, or simply work in the web development industry, you have probably had to optimize images at some point. The first thing you have to know is that the images consume most of the bandwidth of our internet, hence the need to optimize them. Be clear that optimizing it does not mean that the quality of the image decreases. What happens if they are not optimized?

The page does not load well or it takes time to load.
The bounce rate is much higher because the user must wait a lot to see all the information.
The positioning (SEO) of your site in Google is affected since Google penalizes the sites with slow loads.
All these consequences are also suffered by your site in the Mobile version.
But what does it mean to optimize the images? In simple words, it refers to the process of image compression for optimal use on the Internet, in terms of load, clarity, among others.

Here we leave you five tools of free use that you can use to optimize your images:

• JPEGmini: is an application that compresses photographs, reduces them by up to 80% while preserving the quality and resolution of the image. The free online version only allows you to upload up to 20 images, but you have the option of opting for a premium or Pro version without restrictions.
• Compressor.io: is an online tool that reduces images leaving them almost without any difference to the original in terms of quality. Supports files up to 10 MG. Compress up to 90% and you can download or send them directly to Dropbox or Google Drive.
• Image Optimizer: it is super simple and quick to use this web tool. It has several optimization options and it is useful if you are in a hurry and you need speed.
• CompresNow: available online and supports GIF, JPG, JPEG and PNG files. You can upload multiple files of up to 9 MG and select different levels of compression while maintaining the quality of the image.
• Dynamic Drive: GIF, JPG, and PNG are the formats that allow you to optimize this tool. The plus of this tool is that it is very easy to convert an image from one format to another.

Add image optimization as an important activity in the construction and maintenance of your website and avoid having to make changes in the future due to malfunctioning of the site.

CG Media – Brooklyn SEO Expert

One of the key elements when optimizing our websites to improve search engine positioning is the images. In the HTML language, all the images must have the Alt attribute, which is translated into the alternate text of the image, this text will also appear on our website in case an error occurs when loading the image.

It is the same attribute that helps us “tell” the robots of Google that this image is treated, this way also the photos are indexed and helps us to position ourselves better in the results of Google.

Another advantage of the alt attribute is that if for some reason the server cannot load the image correctly, the browser will display the text it contains within the attribute.

CG Media – Brooklyn SEO Expert